Planity raises $50M in Series C funding for beauty industry booking platform expansion

Planity, a French SaaS platform for beauty industry bookings, has recently secured $50 million in Series C funding, led by  Capital Partners and supported by existing investors. This substantial funding will drive the company’s international expansion, particularly in Germany and Belgium, where it has already established a significant presence. Alongside this growth, Planity plans to employ 300 new workers and implement AI to enhance its product offerings.

“Planity secures $50M in Series C funding to revolutionize the beauty industry booking platform with AI and expand internationally.”

Key Highlights

• Series C Funding: Planity received $50 million in Series C funding, led by InfraVia Capital Partners, to bolster its international expansion efforts.
• Growth Markets: Planity seeks to strengthen its position in Germany and Belgium, where it has experienced rapid growth in recent years.
• Employee Expansion: The company expects to recruit 300 new employees by the end of 2024, adding to its current team of 400.

Planity, founded in 2017 by Antoine Puymirat and his colleagues, has become the leading booking platform for the beauty industry in France. Its user base consists of approximately 40,000 establishments, including hair and beauty salons, barber shops, and nail studios. The company has also gained significant market positions in Germany and Belgium, securing the second position in those countries. With over 10 million bookings processed annually and an ARR of $40 million in 2023, Planity holds a dominant position in the French beauty industry booking market.The funding will not only support the company’s internationalization but also its commercial development and solution improvement. Among the planned developments, Planity intends to integrate conversational AI to manage calls and appointment bookings by phone and enable its clients to process card payments using their mobile phones. The company also aims to recruit 300 new employees in 2024 to support its ambitious expansion plans.

In conclusion, Planity’s successful Series C funding round marks a pivotal phase in the company’s journey. With a strong foundation in France and significant growth in Germany and Belgium, Planity is well-positioned to become the European leader in beauty industry booking platforms. The integration of AI technologies and the recruitment of additional staff will further enhance the company’s product offerings and support its continued growth and market dominance